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CYBER GLITCH
A GAME-IFIED CAMPAIGN FOR TOMMY HILFIGER'S CYBER SALE PROMOTING THEIR CORE FRAGRANCES
TOMMY HILFIGER CYBER GLITCH
OVERVIEW
THIS GLITCHY CAMPAIGN COMBINES 90'S GAMEBOY GRAPHICS AND COLOR PALETTE WITH COOL, GLITCHY FILTERS TO PROMOTE THE SALE OF FRAGRANCES DURING THE BLACK FRIDAY AND CYBER MONDAY SALE PERIODS.
THE FRAGRANCES LOAD AND THE SALE IS REVEALED WITH PIXELATED TYPE TREATMENTS. 3D RENDERS OF THE BOTTLES MOVE IN A FLUID, 360 MOTION REVEALING THE BEAUTIFUL CURVATURE OF THE BOTTLES.
TOMMY HILFIGER CYBER GLITCH
CAMPAIGN ASSETS
THE SUITE OF ASSETS CONSISTED OF VIDEOS, SOCIAL POSTS, DIGITAL BANNERS AND IN-STORE SIGNAGE TO PROMOTE THE IMPACT FRANCHISE AND THE CORE TOMMY FRAGRANCES.
A REFRESHING APPROACH TO SALE GRAPHICS WITH TAILORED ON-BRAND CONTENT THAT'S MADE TO ENGAGE AND ENTERTAIN.
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