HELLO GORGEOUS!
EXPERIENCE THE FRAGRANCE BY MICHAEL KORS
MICHAEL KORS GORGEOUS!
OVERVIEW
BOLD, ARCHITECTURAL AND STUNNING, MICHAEL KOR'S NEW FRAGRANCE GORGEOUS! COMBINES A FLORAL JUICE WITH A SHARP, STRUCTURED GLASS BOTTLE AND GOLD ACCENTS.
THE CAMPAIGN STARS SARA AS SHE STRUTS DOWN A BUSY NEW YORK STREET EXUDING STRENGTH AND CONFIDENCE IN A 70'S INSPIRED POWER SUIT WHILE ENCOUNTERING A DIVERSE CAST OF OTHER UNIQUE WOMEN. A STORY OF INCLUSION, DIVERSITY AND STRENGTH TRUE TO THE MICHAEL KORS WOMAN.
MICHAEL KORS GORGEOUS!
CAMPAIGN ASSETS
TO LAUNCH THE DIGITAL CAMPAIGN, WE DEVELOPED EMAILS INSPIRED BY THE NEWSPAPER, A PROMINENT PROP FEATURED IN THE PHOTO SHOOT. WE ADDED INTERACTIVE ELEMENTS TO EACH EMAIL SUCH AS THE CROSSWORD PUZZLE WITH KEY INGREDIENTS, CLASSIFIED ADS, AND SPOT THE DIFFERENCE. A NATURAL EXTENSION OF THE PLAYFUL AND CHEEKY CAMPAIGN, THESE NEWSLETTERS MADE QUITE AN IMPRESSION.
