HE/SHE/THEM
FRAGRANCES FOR ALL BY TOMMY HILFIGER
TOMMY + TOMMY GIRL
OVERVIEW
THE TOMMY AND TOMMY GIRL FRAGRANCES HAVE BEEN PRESENTED AS A PAIRING FOR THEIR YOUTHFUL CUSTOMERS SINCE THEIR INCEPTION IN THE 90'S. THE SCENTS LAUNCHED WITH DISRUPTIVE IMAGERY OF FRESH AMERICAN FACES DRESSED IN COOL DENIM LOOKS, A SENSUALIZED FORM OF THE AMERICAN TEEN.
AS WE CONTINUE THE STORY OF THE FRAGRANCES, WE REDEFINE WHAT IT MEANS TO BE YOUNG AND IN LOVE IN OUR MODERN AMERICAN CULTURE.
TOMMY + TOMMY GIRL
CAMPAIGN CONCEPT
TOMMY HILFIGER'S BRAND CODES ARE SOME OF THE MOST RECOGNIZABLE IN THE WORLD. SYNONYMOUS WITH CLASSIC AMERICANA AND COVETED DENIM LOOKS. THESE CODES SERVED AS THE FOUNDATION OF THE CAMPAIGN, INFUSED WITH VINTAGE TOMMY CAMPAIGNS AND ICONS SUCH AS BRUCE SPRINGSTEEN'S BORN IN USA ALBUM COVER.
THE FRAGRANCES HAVE ALWAYS BEEN PRESENTED TOGETHER AS A PAIRING, A LOVE STORY THAT REFLECTS A GENERATION. IN ITS LATEST ITERATION, WE PRESENT A LOVE THAT KNOWS NO BOUNDS. IT DEMANDS FREEDOM TO LOVE WHOMEVER THEY WANT, HOWEVER THEY WANT.
THIS IS THE NEW TOMMY + TOMMY GIRL. A LOVE STORY FOR THE AGES THAT TRANSFORMS AND GROWS WITH US.
