intimate captured moments of motherhood and femininity to celebrate the women who made us, thru the lens of Off Duty. 

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the campaign captured A sense of nostalgia and Soft, quiet moments around the home that transport us all back to childhood. our mother's favorite perfume scent that lingers in the bathroom long after she's left the house. the bag and hairpin on her favorite chair. watching her move around the house in her favorite dress. 

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a complex, beautiful and charming look at our ubiquitouS NEW YORK mother through her stunning townhouse and aspirational lifestyle.

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Featuring brands zimmerman, messika, tom ford beauty, van cleef & arpels, l'Agence, roberto coin, solferino, prada, augustinus bader, biologique recherche, la mer, byredo, dior beauty, toteme, gucci beauty, hermes beauty.